PR & Promotion

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Press & PR

Grey Swan supports theatre companies with press and PR that’s built for the realities of making and touring work, especially at the Fringe. With decades of experience, we help you translate the show into a pitchable story, prepare the materials critics need, and run focused outreach that gives your work the best chance of being seen and reviewed.

We can take press outreach off your plate, coordinate reviewer invitations and comps, and keep your press activity clear and consistent while you rehearse. Support is available for short runs and longer seasons, with fixed-scope packages and transparent fees.

To get started, contact us at with your show details (link, dates, venue) and what you’re aiming for (reviews, features, local/national coverage). We’ll come back with options and pricing.

Current Projects

John Bevan: Team Player – from Lions to League
2026 Premiere Tour

The World Premiere of Mari Lloyd’s new solo play exploring the triumphs and challenges of three years in the sporting career of Welsh rugby player John Bevan, as it chronicles the Test series in Australia and New Zealand in 1971 and the period which followed in 1973 when John left the success of his rugby union roots to “go north” for a job to play rugby league for Warrington. Grey Swan is thrilled to be managing the Press & PR for John Bevan: Team Player – from Lions to League as it premieres in July 2026 with a South Wales tour followed by performances at the historic Warrington Wolves Stadium as part of the club’s 150th anniversary celebrations.

Saving Myself
2026 Premiere – Brighton Fringe & Camden Fringe

The premiere of a visceral new solo drama from emerging playwright Tim Stubbs Hughes, Saving Myself sees folklore, poetry and myth collide in the story of Lilly, who, after a violent assault, turns her flat into a site of ritual and resistance, fighting to reclaim her body and her story. Grey Swan has been excited to manage the Press & PR for Saving Myself for its World Premiere in May 2026 at the Brighton Fringe and then as part of the Camden Fringe in August.

Recent Projects

Still Here
2025 Revival – South Wales & England Tour

Premiered on the London fringe in 2023, Still Here by Mari Lloyd received excellent reviews and an award nomination for its two young Welsh actors. In 2025, the production was revived, touring to venues across South Wales, Liverpool and returning to London to further acclaim. Grey Swan was delighted to oversee the Press & PR for Still Here in 2025, securing more preview articles and reviews in all of the tour locations.

Sparks
2024 Revival – London Fringe

Simon Longman’s compelling play of two sisters reuniting after a 12-year gap, Sparks, was the perfect next show for the emerging female-led Upper Hand Theatre Company. They revived the play in 2024 on the London fringe and asked Grey Swan to oversee the Press & PR for the production, which garnered a trio of 4-star reviews during its short run.

Marketing & Promotion

Grey Swan leverages over 25 years of experience in marketing productions on the London Fringe and at national and international theatre festivals to provide a full-service solution for theatre companies. From posters to flyers and tailor-made promotional material, we can work with you to make your show stand out.