Social Media

Innovative campaigns to engage your audience

Recent Projects

Saving Myself | 2026 Festivals

Premiered at the Brighton Fringe in May, Saving Myself, a new play produced by 20 South Street, was selected by Brighton Journal as one of the ‘Best Plays To See This May’ at the fringe festival. Heading to the Camden Fringe in August, the show was honoured by the Camden New Journal as a ‘Pick of the Camden Fringe’. Grey Swan was delighted to oversee its social media campaign to promote this powerful piece of new writing.

Still Here | 2025 Tour

Premiered on the London fringe in 2023, Still Here by Mari Lloyd received excellent reviews and an award nomination for its two young Welsh actors. In 2025, the production was revived, touring to venues across South Wales, Liverpool and returning to London to further acclaim. Grey Swan was thrilled to work again on Still Here, having been part of its original premiere, this time creating its social media campaign to promote this powerful piece to new audiences.

Edward’s Talk – What’s Driving You? | Edinburgh Premiere

A new, devised interactive solo show about the impact of speed on driving, Edward’s Talk – What’s Driving You? uses the vehicle of a speed awareness talk as a background against which its protagonist Edward’s struggles play out. Grey Swan was excited to work with Blueberry Goose Theatre Group on the company’s return to the Edinburgh Fringe in 2024 and create a social media campaign for this very original show.

Sparks | London Revival

Revived on the London fringe in 2024 by the emerging, female-run Upper Hand Theatre Company, Sparks by Simon Longman tells an offbeat story of sisterhood and finding your place in the world. With the company’s two Artistic Directors playing the two main roles in the production, Grey Swan was excited to create a social media campaign to promote both the play and these “champions of women in theatre”.

A Selection of Previous Work

National Tour | Case Study

An award-winning autobiographical solo musical, Seven and a half Years tells a unique true story of the period in musician/composer Mark Glentworth’s life from 2010-2017 through original music and songs. We marketed the musical with posts, visual projects, promos and trailers across the client’s social media platforms between June and August 2022 as the show toured from London to the 75th Edinburgh Festival Fringe and then throughout its national tour to venues and festivals from January to December 2023.

Off-West End Theatre | Case Study

Our longstanding client, the award-winning Off-West End venue the Jack Studio Theatre, engaged Grey Swan at the end of 2020 to be its media partner and oversee all content on its social media channels as it returned to operation following the pandemic. We created visuals and adverts to promote the theatre productions – both Jack Studio in-house shows and visiting companies – workshops and film screenings at the venue throughout this time and until August 2022. The theatre then went on to become the Winner of Social Media Presence and Activities in the Off West End Awards 2023.

Travel & Tourism | Case Study

A beautiful Georgian mansion in the Scottish Borders, Broadmeadows House offers luxurious self-catering accommodation. The owners engaged Grey Swan to reinvigorate their social media presence, so we created visuals and posts to promote the various stylish apartments and their amenities, in addition to the stunning local area. Our clients saw a marked increase in engagement on both their X/Twitter and Facebook platforms, which in turn led to an increase in bookings.