Privacy Policy

Who we are

Our website address is https://greyswan.co.uk

Grey Swan is committed to safeguarding the privacy of all visitors to www.greyswan.co.uk (the ‘Site’). We are the data controller for your personal information, and we will ensure that it is used and stored by the Data Protection Act (1998), the Electronic Communications Regulations (2003) and, as of 25th May 2018, the EU General Data Protection Regulation (EU 2016/679).

This Privacy Policy sets out the basis on which we will process any personal data we collect from you or that you provide to us. Please read the following Privacy Policy to understand how we use and protect the data that you provide to us.

What personal data do we collect and why do we collect it?

By visiting the Site, you are agreeing to the terms and conditions of this Privacy Policy. We may collect data that you provide to us to subscribe to our website services, email notifications, newsletters and/or marketing information.

We may collect data that you provide to us by filling in other forms on the Site, including data provided at the time of subscribing to a particular service, posting material or requesting further services. We may also ask you for data when you report a problem with the Site. We may collect generic data about your visits to and use of the Site such as your IP addresses, geographical location, browser type, referral source, length of visit and number of page views. Individual users will not be identifiable from this data and we may use this data for several purposes such as and without limitation optimising the use of the Site, disclosing to third-party contributors or for security purposes.

In particular, we may use an analytics service provider (for example Google Analytics) for website traffic analysis and reporting and to track information such as which browser, screen resolution and IP address you are using to access our website, in addition to tracking your movements around our website. For the Google privacy policy, please visit: https://policies.google.com/privacy

We may also collect data about how you use the Site, as well as data about you, from e-mails or letters that you send to us. For example, if you contact us, we may keep a record of that correspondence. We will only use any such information by the terms of this Privacy Policy. Any materials or data that you post to the Site may be visible to other users of the Site and are stored on our servers to make the Site and content available. We do not collect, store or use any personal data contained in any such post for any other purpose. We advise you to be selective about what data you post on the Site or that you provide to other users. We may receive some data that you submit to any third-party website that you access from a link contained in the Site. Both us and the owner or operator of that third-party site will be the data controller in respect to any such information, and you should check the privacy policy of that website to find out how they will use your data. We will only use that information by this Privacy Policy.

Use of your data

We will only use your data for the following purposes:

  • to ensure that content from the Site is presented most effectively for you and your computer;
  • to provide you with marketing communications, news and information by email about our products, services, and events that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
  • to allow you to participate in interactive features of our service when you choose to do so;
  • to provide customer service about your use of the Site, to deal with enquiries and complaints relating to the use of the Site and to notify you about changes to our service;
  • to administer, support, improve and develop our Site;
  • to personalise the Site to improve your user browsing experience;
  • to internally monitor users’ use of the Site to enable us to determine what other products, services, and events you may be interested in and to assist us in improving our business generally;
  • to provide third parties with statistical data about our users but this data will not be able to be used to identify any individual user.

Who do we share your data with?

Other than as expressly set out in this Privacy Policy or as otherwise required or permitted by law, we will not share, sell or distribute any of the personal data you provide to us without your consent.

You should note that the public elements of the Site will be visible to users of the Site anywhere in the world. You should, therefore, be careful when submitting data about yourself and only submit data that you are happy to be public information.

What rights do you have over your data?

If you have left comments on this Site, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

If you have received unwanted, unsolicited emails sent via this system or purporting to be sent via this system, please forward a copy of that email with your comments to for review.

Where do we send your data?

Our servers are situated in Europe; however, we collect data from wherever users are situated. The data that we collect may, therefore, be transferred to the UK from any other country in which you may be located and will be subject to UK data protection laws rather than the laws of the country in which you are resident. Your data may be transferred, processed and/or stored outside the European Economic Area. By submitting your data, you agree to this transfer, storing or processing.

Visitor comments may be checked through an automated spam detection service.

Security and data retention

We employ security measures to protect your data from access by unauthorised persons and against unlawful processing, accidental loss, destruction, and damage. We will retain your data, including your name, address, email, and phone number (where applicable), for a reasonable period or as long as the law requires or permits.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

We will store all the personal data you provide on our secure servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology. Data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the Internet.

Comments

When visitors leave comments on the site, we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/  After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

The contact form plugin we use on the site has not been enabled for the data collection of identifiable user data (IP address, host, user agent, and referrer). It is set in the default configuration, which means this plugin, in itself, does not:

  • track users by stealth;
  • write any user personal data to the database;
  • send any data to external servers;
  • use cookies.

Cookies

The Site uses cookies to ensure that you get the most out of the Site. A cookie is a text file sent by a web server to a web browser and stored by the browser. The text file is then sent back to the server each time the browser requests a page from the server. This enables the webserver to identify and track the web browser.

Therefore, we may send a cookie that may be stored by your browser on your computer’s hard drive. We may use the data we obtain from the cookie in the administration of the Site, to improve the Site’s usability and for marketing purposes. We may also use that data to recognise your computer when you visit the Site, to monitor website traffic and to personalise the Site for you.

If you do not wish us to install cookies on your computer for these purposes, you may change the settings on your internet browser to reject cookies. For more information, please consult the ‘Help’ section of your browser. Please note that if you do set your browser to reject cookies, you may not be able to use all of the features of our Site. For further information about cookies, please visit: http://www.aboutcookies.org.uk/

As mentioned, we may use an analytics service provider for website traffic analysis and reporting. Analytics service providers generate statistical and other data about website use using cookies, which are stored on users’ computers. The information generated relating to the Site may be used to create reports about the use of the Site and the analytics service provider will store this information.

If you leave a comment on our site you may opt to save your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Third-party sites

The Site may contain links to websites and microsites operated by third parties (SiteGround, WordPress, MailChimp, Jetpack, Twitter, Facebook, Instagram, LinkedIn, and Google Analytics). We do not control those websites and microsites and as such this Privacy Policy does not apply to those websites and microsites. Please consult the terms and conditions and privacy policy of those third-party websites and microsites to find out how they collect and use your personal data and to establish whether and for what purpose they use cookies.

Our contact information

For the Data Protection Act 1998 (the ‘Act’), the data controller is Grey Swan. If you want to know what data we hold about you or if you have any other queries about this Privacy Policy, our contact details are as follows:

Postal Address: Data Controller, Grey Swan, 12B Carholme Road, London, SE23 2HS
Email:

Changes to our Privacy Policy

We reserve the right to make changes to the Privacy Policy from time to time so please check it periodically. This Privacy Policy was last updated on 30 April 2024.